Too Cute! was a retail chain store not unlike the Disney store but they sold the COOL characters. Founded by the Guetta Brothers who acquired numerous licenses for some great characters. This is an indoor letter for the Too Cute! sign from the Washington D.C. store. Each piece was a one of a kind and includes the licensing information on the bottom of each heavy wood letter. We had the others and all of them were listed and sold some time back but we selfishly held on to this one for our offices. The other characters letters sold at auction from $75-$128 each.